Account-Based Marketing Training
Research shows organisations using account-based marketing training (ABM )programs see up to 200% higher revenue from key accounts compared to open-market account marketing approaches.
Most B2B organisations are struggling with open-market strategies. As a result, they are shifting towards account-based marketing programs.
Account-based marketing has become the new B2B selling strategy.
Whether you are a small organisation or a mid-sized company, the focus today is on building meaningful relationships with high-value accounts, instead of casting a wide net.
The GreatWorks Account-Based Marketing Training Program is designed to help organisations adopt account-based marketing as a structured, organisation-wide approach.
This account based marketing course (ABM )is suitable for teams that want predictable revenue from focused accounts.
Why Account-Based Marketing Training Is Important
ABM program, success depends on how well sales and marketing teams work together to win and grow key accounts.
Without proper account-based marketing training:
- Teams struggle to identify the right accounts
- Sales and marketing operate in silos
- Campaigns fail to convert decision-makers
This account-based marketing training helps teams plan, execute, and measure account-based marketing programs with clarity and discipline.
Whether you are:
- A beginner trying to understand account-based marketing, or
- An experienced marketer looking to improve existing strategies
This program helps you launch and run a successful account-based marketing approach.
Why Choose the GreatWorks Account-Based Marketing Program
The GreatWorks Account-Based Marketing Program is curated and delivered by experienced Sales Account Managers who have handled multiple large accounts.
This account-based marketing training program focuses on practical execution, not theory.
Participants will engage in:
- Workshops on account targeting and segmentation
- Campaign design and messaging for specific accounts
- Hands-on exercises to align marketing initiatives with sales objectives
By the end of the program, participants will be confident in designing and executing account-based marketing strategies that deliver measurable results.
Program Highlights
- Interactive and practical training sessions
- Techniques used by successful account managers
- Clear frameworks for sales and marketing alignment
- Real-world examples and hands-on exercises
This account-based marketing training is designed for real business situations.
Program Details
- Ideal Participants: Marketing professionals, account managers, and sales leaders ( 2–10 year’s experience)
- Duration: Two days
- Languages Offered: English, Tamil, or other regional languages on request
- Delivery Mode: Onsite or offsite
- Fees: Customised based on batch size and duration
Table of Contents – Account-Based Marketing Training Program
- Introduction to Account-Based Marketing
- Overview of account-based marketing and why it matters today
- Success stories of account-based marketing programs
- How account-based marketing differs from traditional marketing
- Adopting account-based marketing as an organisation-wide strategy
- The Dynamics of the Account-Based Marketing Mindset
- Mindset shift required for account-based marketing
- Understanding high-value account purchase behaviour
- Defining clear goals for account-based marketing programs
- Aligning sales and marketing teams
III. Account Targeting and Segmentation
- Researching target accounts and decision-makers
- Segmenting accounts based on value and potential
- Using data and insights to identify potential accounts
- Selecting the right accounts based on organisation fit
- Leveraging Digital Tools for Account-Based Marketing
- Translating sales plays into digital tools and platforms
- Creating targeted content and messaging
- Engaging decision-makers
- Designing multi-touch, multi-channel campaigns
- Run or Replace Target Accounts
- Defining Service Level Agreements for account-based marketing
- Designing and executing account-based marketing motions
- Account management strategies:
- Running defined sales plays
- Replacing dormant accounts
- Tools and metrics for quarterly reviews
- Building Strong Sales and Marketing Alignment
- Collaboration between sales, marketing, and customer success teams
VII. Measuring Account-Based Marketing Success
- Defining key metrics
- Measuring performance and ROI
- Optimising strategies based on outcomes
VIII. Role Plays and Practical Exercises
- Real-world account-based marketing scenarios
- Feedback and improvement suggestions
- Addressing participant-specific challenges
- Certification and Wrap-Up
- Final assessment and certification
- Personalised action plans for ongoing improvement
Benefits of the Account-Based Marketing Training
- Focus on the right customers for improved revenue and retention
- Better servicing of high-value clients
- Improved brand value
- Strong alignment between sales and marketing teams
- Higher ROI through focused and targeted efforts
Ready to Implement Account-Based Marketing?
The GreatWorks Account-Based Marketing Training Program can be customised to meet your organisation’s specific goals and challenges.
If you are looking for a practical account based marketing course, let’s connect.
Contact:
Mobile: 9841052321
Email: ramesh@greatworks.biz
